Our Business Plan

The Red Alliance is a group of some of the top Red Angus breeders in
the U.S. with a commitment to producing high quality genetics for
commercial and seed stock producers alike. The cattle offered in our
sale each year come from a herd of over 1,000 brood cows. Our team
makes extensive use of artificial insemination and embryo transfer in
order to stay on the cutting edge of genetics that our customers demand.
An annual sale is held on the second Saturday in March each year at
Oklahoma Beef Incorporated located near Stillwater, Oklahoma in the
heart of Oklahoma's cattle country and America's heartland.

At this sale we offer bulls, registered females and commercial Red Angus
"Pro Cow" females.

Bulls - All bulls are developed at Oklahoma Beef Incorporated in Stillwater, Oklahoma utilizing a roughage based ration that allows each bull to express their growth potential. This 112 day test is an important piece of information used by our Sale Manager, Kyle Gilchrist, but it is not the only selection criteria. We believe that Kyle applies
the most stringent selection pressure of any bull sale manager in the
country. Out of the 100 or so bulls that are placed on test annually
each one is analyzed for the following.

* Conformation and structure - are they built right? If not they
are culled.
* Growth data from the 112 day test. Average daily gain and
weight per day of age are evaluated and scrutinized.
* EPD's - Are they right for our buyers? We strive to offer
consistency and yet enough variety that allows producers with different
types of breeding programs to find what they are looking for.
* Pedigree - Does their breeding suggest long term performance?
If not, they don't qualify for the sale.
* Ultrasound and carcass data - Each bull is analyzed via
ultrasound by ABS and CUP laboratories. Measurements are taken for rib
eye area (REA) and marbling (IMF).
* Scrotal Circumference - Each bull has to be able to deliver the
goods.
* Frame score- An important piece of information for our bull
buyers.
* Disposition- If they don't know how to behave like Red Angus
bulls should they are disqualified from the sale.
* Fertility Testing - Every bull will be confirmed as being
fertile before they walk into the sale ring.
* Health Examination - Every bull is examined by a vet and tested
for disease as required by the State of Oklahoma.

Registered Females

Our annual sale will have an excellent selection of registered
females. Whether you are looking for elite quality females or "the herd
building kind" we will have what you are looking for. Compare our
offering to any of the large Red Angus breeders production sales and you
will find that we offer high quality in whatever price range you are
looking. Many of these females will be AI sired.

Commercial "Pro Cow" Females

We will offer a large selection of replacement quality Red Angus
influenced heifers each year at our annual sale. It is our intention to
use this portion of the sale as an annual outlet for our bull buyers to
place their heifers sired by our bulls. This service will allow our
bull buyers to maximize a return on their heifer calf crop. As the U.S.
beef herd slowly begins to rebuild this will be an excellent source for
buyers to locate these highly maternal cattle that offer everything a
producer could want. Excellent milk production, marbling, reproduction
efficiency and a gentle, easy keeping disposition.....all in one
package!